NOMA

The Skin Journal.

Plain-spoken notes on how skin works and how to look after it, with no more steps than you need.

Why your skin barrier matters

Why your skin barrier matters

The outer 0.02mm of your skin decides how everything else behaves. Here's what it does and how it breaks.

Barrier · 14 Jul 2026 · 6 min

Do you really need seven serums?

Do you really need seven serums?

A closer look at what stacking actives actually gets you, and where the returns stop.

Routine · 30 Jun 2026 · 5 min

The science of hydration

The science of hydration

Hydration is not the same as drinking water. It's about where your skin holds it and what lets it go.

Science · 02 Jun 2026 · 7 min

Skincare after dark

Skincare after dark

Your night routine isn't a longer version of the morning. It's doing a different job.

Routine · 19 May 2026 · 4 min